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Innovative teaching methods approaches, and activities will be used to catch the
participants attention. These will include Game-based learning, hands-on
approach, project-based learning and student-center learning. Exercises will be
based on interactive HTML content that will be used on m-learning tools such as
“Fill in the blanks”, “drag the words” or “guess the answer” in order to make the
learning process easier and enjoyable.

M-learning requires a tech device often connected to other apps that can cause
distraction in the learning process. It is highly recommended to switch all these
apps off while getting trained as Big Data Analytics is a process that requires
concentration.

6.l. Summary of the syllabus for the Module: “Analytics Algorithms for
Customers Big Data”

Big Data Analytics in today’s business and technology world, is indispensable. The
Big Data technologies and initiatives are rising to analyse this data for gaining
insights that can help in making strategic decisions. Participants of the Module
“Analytics algorithms for Customers big data” will be introduced into Big Data and
Specially Customer Analytics and learn its benefits for their Start-ups after
completing the module.
The training is organised as a distance education using mobile learning (m-learning)
which enables learning across multiple contexts, through social and content
interactions, using personal electronic devices. M-learners use mobile device
educational technology at their convenient time.
The Module is recommended for 5 weeks training. The overall study effort for 5
weeks represents 25 hours of self-study and practice. The Module includes 20 pages
of study materials which require to study of approx. 4 pages per week. During the
last week, participants will prepare their individual assignment.

The study material of the Module is divided into 6 Chapters. By the end of the
entire Training Module “Analytics Algorithms for Customers Big Data”, participants
will have an increased knowledge about the subject of Big Data and Customer
Analytics and the various terms and concepts involved. The participants will be
familiar with the different types of Customer Analytics and Insights and will
understand the Data Cycle. Participants will furthermore have learned how Search
Engines work and they will be able to create their own Data Analytics framework
which they will later use on their own Start-ups.
After the successful completion of Module: “Analytics Algorithms for Customers Big
Data” the participants will gain Certificate of Completion.

Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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