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2) Portuguese: Cabrera-Sánchez, Juan-Pedro & Villarejo-Ramos, Ángel.
(2019). Factors affecting the adoption of Big Data analytics in companies.
Revista de Administração de Empresas. 59. 413-427. 10.1590/S0034-
759020190607.

3) Spanish: Pazmiño, José & Acurio, Mónica & Paredes, Adela. (2017). Big
Data Analytics: Un aporte en las soluciones empresariales. Pro Sciences. 1.
21. 10.29018/issn.2588-1000vol1iss2.2017pp21-25.
Terms related with the Module:
Big Data Keywords Metrics
Analytics SEO Dimensions
Insights SEM Search Engines

6.a. Description of the Module: “Analytics Algorithms for Customers Big Data

Nowadays Big Data is being used by companies to provide customer insights by
analyzing and predicting customer behaviour through Analytics. Start-uppers are
not an exception and should learn the process of examining large and varied data
sets (big data), to uncover information that can help their organizations make
informed business decisions.

For all these reasons participants will be introduced into Big Data and Specially
Customer Analytics. On a first stage, the participant will learn and understand
what Big Data and Customer Analytics are, the different categories of data, and
sources. They will furthermore learn how to track, measure, and process this data.
Special emphasis will be put on practical lessons as the subject requires applied
methods.

The participant will also learn how to make their company more visible and
successful by making an appropriate use of this data and getting introduced into
Search Engines.

They will furthermore learn how Big Data Analytics are being used by companies at
all levels: large enterprises and SMEs, and even by public authorities to build
campaigns or organize big events.

In the last chapter of this module, participants will create a framework for data
analytics to apply the knowledge and skills learned on this module and later use it
on their own Start-ups.

Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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