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Large, Medium and Small reach more audiences In Big Campaigns.
Enterprises. events.

Chapter VI. Setting up your Data Analytics Framework

Duration: 5 hours of practice

The effect after completion of Chapter VI:

Competences Competences Competences

The participant can set The participant can apply The participant can adapt
up an Analytics the knowledge learnt the framework to use it
Framework for start-ups during the module on the on his/her own company.
purposes. Analytics framework.

Requirements for obtaining a certificate of completion:

The minimum requirements for Certificate of completion of Module: “ANALYTICS
ALGORITHMS FOR CUSTOMERS BIG DATA” are as follows:
13. Self-study of training materials provided in m-learning form of delivery
14. Completion of digital exercises: 12 exercises (minimum 9 correctly
completed)
15. Submission and successfully completion of the Assignment: Setting up
your Analytics Framework.

Resources of the Module:
Required Reading:
1) Brand, Wiley. (2013) Customer Analytics For Dummies, IBM Limited
Edition. ISBN 978-1-118-67958-6 (pbk); ISBN 978-1-118-67979-1.
2) Clay B., Sparza, E. (2013) Search Engine Optimization for Dummies, IBM
Limited Edition. ISBN: 978-0-470-37973-8
3) Chande, Suraj. (2015). Google Analytics -Case study.
4) Purcell, Bernice. (2012). Emergence of "Big Data" technology and
analytics. Journal of Technology Research. 4.
5) Riahi, Youssra. (2018). Big Data and Big Data Analytics: Concepts, Types
and Technologies. 5. 524-528. 10.21276/ijre.2018.5.9.5.

Recommended Reading:
1) English: Bonacchi, Massimiliano & Perego, Paolo. (2019). Customer
Analytics: Definitions, Measurement and Models: Creating Value with
Customer Analytics. 10.1007/978-3-030-01971-6_2.

Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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