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• Assignment
Topics of the Module:
Chapter I. What is Big Data?
Duration: 5 hours of self-study and digital exercises
The effect after completion of Chapter I:
Knowlegde Skills Competences
The participant has The participant The participant understands
integrated knowledge differentiates the Big Data Analytics and is
of the concept of Big various Big Data aware of the benefits of it for
Data and Analytics; sources including, Start-Up purposes.
types; and identifies Enterprise Data, VoIP,
different examples. Social Media, Sensors
and Devices.
Chapter II. Understanding Customer Data Analytics
Duration: 5 hours of self-study and digital exercises
The effect after completion of Chapter II:
Knowlegde Skills Competences
The participant knows The participant The partipant has deeper
what is Data Analytics, comprehences the Data knowledge of Insights of data:
types and insights and Cycle: Plan-Do-Check- Regular and actionable.
is familiar with the Act.
main types of
Customer data: Ads,
web traffic, e-
commerce, CRM and
Net Promoter Score.
Chapter III. Track and Measure Analytics
Duration: 5 hours of self-study and digital exercises
The effect after completion of Chapter III:
Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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