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Knowlegde Skills Competences
The participant has The participant The participant understands
knowledge about identifies the various and knows how to work with
metrics and acquisition-related the various metrics and
dimensions, and its metrics, Behaviour- dimensions analytics provide.
different types. related metrics,
Conversion-related
metrics and the various
dimensions.
Chapter IV. Search Engines
Duration: 4 hours of self-study and digital exercises
The effect after completion of Chapter IV:
Knowlegde Skills Competences
The participant has The participant The participant knows how to
knowledge of the understand the choose keywords and has
basics of Search difference bewteen deeper knowledge SEO and
Engines organic search and SEM.
paid search;
understands how to get
discovered by using
search engines; and
comprehends the SEO
process.
Chapter V. Case Studies
Duration: 1 hour of self-study
The effect after completion of Chapter V:
Knowlegde Knowlegde Knowlegde
The participant has The participant has The participant has
knowledge of how Big knowledge of how Big knowledge of how Big
Data analytics is used in Data analytics is used to Data analytics is used in
Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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