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refers to the buying and selling of goods or services using the

internet, and the transfer of money and data to execute these
transactions.
Exit rate Exit rate analysis is the percentage of visitors to a page on the
website from which they exit the website to a different

website. The visitors just exited from that specific page.
Insights Insight is the value obtained through the use of analytics. The
insights gained through analytics are incredible powerful and

can be used to grow businesses while identifying areas of
opportunity.
Keywords A keyword is a term used in digital marketing to describe a
word or a group of words an Internet user uses to perform a

search in a search engine or search bar. In an SEO strategy,
keywords are very important and should be the core of any
copy written for the web (present in the content, titles and

SEO elements).
Metric A quantitative measurement of data. It is a Count (a total or a
sum), an average, or a Ratio (one number divided by another
number). Metrics are measurable.

Net Promoter Is a management tool that can be used to gauge the loyalty of
Score a firm's customer relationships. It serves as an alternative to
traditional customer satisfaction research and is claimed to be

correlated with revenue growth.
Population Utilizes data analytics to divide a heterogeneous population
Segmentation into parsimonious and relatively homogenous groups with
similar healthcare characteristics.

Search Engines A program that searches for and identifies items in a database
that correspond to keywords or characters specified by the
user, used especially for finding particular sites on the World

Wide Web.
SEM SEM is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search
engine results pages (SERPs) primarily through paid

advertising.

Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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