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grow at ever-increasing rates. It encompasses the volume of

information, the velocity or speed at which it is created and
collected, and the variety or scope of the data points being
covered. Big data often comes from multiple sources and
arrives in multiple formats.

Bounce rate Bounce rate is the percentage of single page visits (or web
sessions). It is the percentage of visits in which a person leaves
a website from the landing page without browsing any further.

Conversion rate Conversion rate is the percentage of visitors to a website that
complete a desired goal (a conversion) out of the total number
of visitors. A high conversion rate is indicative of successful
marketing.

Cookies Cookies are small files which are stored on a user's computer.
They are designed to hold a modest amount of data specific to
a particular client and website and can be accessed either by

the web server or the client computer.
CRM Customer relationship management (CRM) is a technology for
managing all company’s relationships and interactions with
customers and potential customers. A CRM tool lets companies

store customer and prospect contact information.
Customer Data Customer data is the behavioural, demographic and personal
information about customers collected by businesses and

marketing companies to understand, communicate and engage
with customers.
Data Cycle The Data Cycle is a popular way to help companies make the
most of the information collected from various online

marketing activities. It is used to help companies prepare,
action, and inform on business decisions online.
Dimension A dimension is a descriptive attribute or characteristic of an

object that can be given different values. For example, a
geographic location could have dimensions called Latitude,
Longitude, or City Name. Values for the City Name dimension
could be San Francisco, Berlin, or Singapore.

e-commerce Also known as electronic commerce or internet commerce,

Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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