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The next chapter, “Business principles and marketing strategies for digital lifestyle
entrepreneurship”, focuses on business principles, processes, planning and one of
the most important business development areas - marketing. You will understand
what are the main components of the successful business, learn how to plan your
business activities and principles of creating a winning marketing strategy.

The last chapter is “Continuous development of your digital start-up”, which talks
about the further development of your new business, the constraints and
challenges and how to overcome them, you will learn about sustainable business
growth strategies and will receive practical recommendations, will be able to
analyse examples of the good practises on the start-ups development up to
becoming Unicorns.

The module will end with a quiz and interactive exercises that will verify the
acquired knowledge.

1.b. Summary of the syllabus for the Module: “Digital Lifestyle
entrepreneurship”

Digital lifestyle entrepreneurship is a relatively new phenomenon in the business
universe, but it is becoming more and more popular because of the attractive way
to become independent and self-sufficient and use all advantages of the digital
lifestyle and entrepreneurship, as well as to offer new services and jobs for the
changing business and social environment. Participants of the Module: “Digital
Lifestyle entrepreneurship” will explore the most important elements of the virtual
entrepreneurship reality. The proposed training curriculum outlines learning
objectives, topics to cover and exercises to help start-uppers to establish their own
digital lifestyle business venture and to grow it in the future.
The training is organised as a distance education using mobile learning (m-learning)
which enables learning across multiple contexts, through social and content
interactions, using personal electronic devices. M-learners use mobile device
educational technology at a convenient time.
The Module is recommended for 4 weeks of training. Overall study effort for 4
weeks represents 24 hours of self-study. The Module includes 21 pages of study
materials which require to study 3 weeks app. 7 pages per week. The last week is
devoted to the preparation of the individual assignment.
The study material is divided into 4 Chapters. By the end of the Training Module
“Digital Lifestyle entrepreneurship” participants will have increased knowledge
about the digital lifestyle entrepreneurship and business building principles as well
as what are the most important competences and skills of the successful

Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project Number: 2019-1-PL01-KA202-065209
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