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Today Big Data is being used by companies to provide customer insights by analyzing and predicting customer behaviour through Analytics. Therefore, it becomes essential for start uppers to learn the process of examining large and varied data sets (Big Data), to uncover information that can help organizations make informed business decisions.
In this module you will be introduced into Big Data and Specially Customer Analytics. On a first stage, you will learn and understand what Big Data and Customer Analytics are, the different categories of data, and sources. You will furthermore learn how to track, measure, and process this data.
Source: https://stories.freepik.com/illustration/data-report/pana
You will also learn how to make your company more visible and successful by making an appropriate use of this data and getting introduced into Search Engines. Later on, you will discover how Big Data Analytics are being used by companies at all levels: large enterprises and SMEs, and even by public authorities to build campaigns or organize big events.
In the last chapter of this module you will practice and create a framework for data analytics to apply the knowledge and skills learned on this module and later use it on your own Start-up.
