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In a fast pace world, digital technology is increasingly pervasive in our lives. We use digital technology more than we realise, in simple tasks like organising “to do lists”, when buying stuff online, or when we resort to an app that is synchronised with another digital device to monitor our workout.
Most of these solutions are created in an experimental environment. And, subsequently, they are tested, improved, and tuned in accordance with the feedback provided by users/clients. These creative ecosystems are start-up companies, which take risks and grow along with their achievements, aiming to turn into scale-up businesses.
Source: https://unsplash.com/photos/5QgIuuBxKwM
This module aims to strengthen start-uppers and entrepreneurs’ professional development and digital entrepreneurship competences. It provides valuable insights regarding digital start-ups and digital scale-up companies, as well how and when to transit from one to another.
This module includes a section that tackles the concept of start-up per se. It also addresses the conceptual definition of start-ups in the digital and tech context. Finally, it describes what scale-up companies are, highlighting the main differences between start-ups and scale-up enterprises.
By the end of this module, you will learn:
- what is a start-up,
- what to know before setting up a start-up,
- the different types of start-ups,
- what is a digital start-up,
- the difference between growing and scaling,
- how to scale a business,
- the concerns, challenges and opportunities offered by scale-up,
- the main differences between a digital start-up and a digital scale-up,
- when to make the transition from a start-up to a scale-up.
