Chapter 1

• Emergence of “Big Data” technology and analytics – https://www.researchgate.net/publication/256888059: Learn more about the emergence of big data and analytics.
• What is Big Data? A Consensual Definition and a Review of Key Research Topics –https://www.researchgate.net/publication/265775800: Learn more about the topic of Big Data.
• Big Data: Understanding Big Data – https://www.researchgate.net/publication/291229189: Learn how to understand Big Data.
• All About Analytics – https://www.researchgate.net/publication/276001104: Improve your knowledge about analytics with the following paper.

Chapter 2

• Customer Analytics For Dummies: http://3.droppdf.com/files/HLoV8/customer-analytics-for-dummies.pdf : A book where you can learn anything about customer analytics: Manage the toal customer experience, collect, measure, and interpret data; and use data to build strong customer relationships.

Chapter 3

• What are metrics and Dimensions in Google Analytics? – https://www.optimizesmart.com/complete-guide-to-dimensions-and-metrics-in-google-analytics/#a14: Learn more about Google Analytics, metrics and dimensions in this website, where Google Analytics is explained in detail.

Chapter 4

• SEO for Dummies – https://assets.thalia.media/doc/ae/fb/aefbd4dc-497a-4720-a9c0-31c1595d21c2.pdf: Improve your SEO skills with this resource. By reading this book you will be able to develop a search strategy and use local search capabilities; build sites that increase your search visibility; and analyse with updated tracking tools.