Recursos externos
Kent, P. (2016). SEO for dummies. Wiley.
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Optimize Smart. (2021, April 5). #Google #Analytics #Dimensions and #Metrics explained in great detail. https://www.optimizesmart.com/complete-guide-to-dimensions-and-metrics-in-google-Analytics/#a14
Purcell, B. (2012). The emergence of “big data” technology and analytics. Journal of Technology Research, 1–6. https://www.researchgate.net/publication/256888059_Emergence_of_Big_Data_technology_and_analytics
Sauro, J. (2016). Customer analytics for dummies. Wiley
Taylor-Sakyi, K. (2016). Big Data: Understanding Big Data. Aston University. https://www.researchgate.net/publication/291229189_Big_Data_Understanding_Big_Data
Valencia, A. (2018, August 6). A 7-Step process to realize the promise of SEO. Search Engine Journal. https://www.searchenginejournal.com/seo-process-promise/264047/
Watson, H. (2015). All about analytics. International Journal of Business Intelligence Research, 4(1), 13–28. https://www.researchgate.net/publication/276001104_All_About_Analytics